Texas A&M University | Student Outreach Graphic Illustration
Transportation Demand Management (TDM) involves strategies designed to optimize the efficiency of a transportation system, resulting in improved mobility, reduced congestion, and lower vehicle emissions. At Transportation Services, we are committed to supporting TDM initiatives as we work towards being the premier transportation services provider in the nation.
Our goal is to highlight the initiatives Texas A&M University is dedicated to upholding and the wide range of mobility options available to our campus community. During the week of Transportation Demand Management, September 18th–22nd, Transportation Services highlighted various travel options on social media, showcasing ways to travel around campus, around town, and out of town
TDM Campaign 2023
For TDM Week, I was given the task of creating engaging social media carousels to inform students about transportation options around town. With complete creative control over the design, I used provided photos and Adobe Illustrator and Canva to craft eye-catching visuals that communicated key information in a clear and engaging way. The carousels were designed to be both informative and visually appealing, helping students navigate transportation options during the event.
#TDMweek
Social Media Strategy: Sharon Smith
Graphic Design: Sharon Smith
Adobe Illustrator, Canva – 2023
