Social Media Video Reels
Veterinary Emergency Group | Social Media Reels
I was responsible for creating social media videos across Instagram, TikTok, Facebook, and LinkedIn that highlighted the unique aspects of how we do things differently at Veterinary Emergency Group (VEG). I handled every aspect of the video creation process, from scriptwriting and voiceover to filming and editing. This project allowed me to blend creativity, technical expertise, and storytelling to produce engaging content that effectively connected with pet parents and showcased VEG's commitment to high-quality care.
As one of my main priorities, I was also in charge of TikTok, where I worked to grow our presence and foster engagement with our audience. Community management was a key part of this, as I interacted with followers and helped build a strong, active community around VEG’s unique approach to emergency veterinary care.
I was responsible for creating videos in collaboration with Veterinary Emergency Group’s blog, BarkBlog, to promote pet safety and prevent emergencies. This included scriptwriting, voiceover, and editing the videos, ensuring the content was both informative and engaging for pet parents. I also created shot lists and provided detailed instructions for individuals whose pets were filmed in-home, guiding them to capture specific shots. These videos were shared across various channels to reach a wide audience and reinforce VEG’s commitment to pet safety.
IVECCS
Veterinary Emergency Group | IVECCS Reels
At IVECCS, the premier conference for veterinary emergency and critical care, I was in charge of creating social media reels to capture the excitement and energy of the event. I edited the reels same-day to ensure they met the timeline set by the social media strategist. Additionally, I was responsible for coordinating with VEG team members (referred to as "VEGgies") from across the nation, gathering them for social media videos that highlighted their involvement and showcased VEG's presence at the conference. My role allowed me to combine quick turnaround editing with creative content creation, ensuring that the social media posts reflected the dynamic nature of the event.
Videography & Editing: Sharon Smith
iPhone 14 Pro, Capcut Pro
Coordination: Sharon Smith
Pet Safety
Videography & Editing: Sharon Smith
Scriptwriter & Voiceover: Sharon Smith
iPhone 14 Pro, Capcut Pro
Copywriter: Sharon Smith
Videography & Editing: Sharon Smith
Scriptwriter & Voiceover: Sharon Smith
iPhone 14 Pro, Capcut Pro
Shot List & Coordination: Sharon Smith
Copywriter: Sharon Smith