Drs.Orders
Veterinary Emergency Group | Drs. Orders Reels
Drs. Orders – 2024
Animation & Design Sharon Smith
Adobe Illustrator, Adobe After Effects
I conceptualized and created a new video series to bring pet parents closer to the trusted experts at Veterinary Emergency Group (VEG). This series features one of VEG’s Regional Medical Directors and doctors, offering pet owners the unique opportunity to ask questions, learn, and engage directly with these medical experts on social media. I was responsible for coordinating filming schedules with the doctors, creating the proposal, and setting up the filming room to ensure everything ran smoothly. I also handled filming and editing the content to create a polished, engaging series that aligned with VEG's mission to provide expert care and advice to pet parents.
To tie together the video series with a cohesive style, I animated an end card to be added to each video, ensuring a consistent visual identity across all content. Drawing inspiration from previous animations used by Veterinary Emergency Group (VEG), I created a design that reinforced the brand’s aesthetic while providing a clean and professional close to each video. This animation served as a key visual element, helping to maintain continuity and strengthen VEG's brand presence across various video content.
Creative Director: Sharon Smith
Project Manager: Sharon Smith
Videographer & Editor: Sharon Smith
Content Strategy: Sharon Smith